Chinaski Deli · Frankfurt
A website forChinaski Deli.
For Chinaski Deli, a grab-and-go deli on Bockenheimer Landstraße in Frankfurt, we designed and built the website: the store as a film, the full menu, catering and the FMLY loyalty programme. Online since September 2026.
See the loyalty programme
Website · menu · loyaltyConcept, design & development: Patrick Hofbauer
CONTEXT & BRIEF
A new store needs a site that shows it.
The brief.
Chinaski Deli is the quick sister of Chinaski studio&bar and Chinaski Club: coffee, matcha, smoothies, bowls and everyday things, to go. For the opening, the store needed a site of its own that shows what it looks like, what it serves and when it is open.
Two journeys run through another system: ordering for pick-up and the loyalty programme. Both had to be one step away from every page.
Our solution.
The home page opens with a film from the store, in three video formats so it starts quickly on any device. Below it: the full menu, opening hours and the way there. The top of the page says whether the store is open right now.
Ordering and loyalty lead straight into the store’s ordering system through short addresses of their own, from every page.
THE LOYALTY PROGRAMME
FMLY: three tiers, two stamp cards, one sign-up.
The loyalty page speaks the same language as the home page: the cups from the menu, the stamps as on the poster in the store. Signing up is one step; after that, the phone is the card.
Catering requests.
A catering page of its own, with a request form that goes straight to the team.
A menu search engines can read.
Menu, address and opening hours are published as structured data and as text for AI assistants.
Screens in the store.
The team edits the menu screens in the store themselves: save a draft, publish, done.
Company website