FENYX · analytics dashboard
Complex data.A clear view.
Search visibility, website usage and enquiries belong together. Patrick conceived and designed the entire FENYX analytics dashboard, from the first overview to the detailed views.
Explore the dashboard- Client
- FENYX
- Contribution
- Concept & dashboard design
- Designer
- Patrick Hofbauer
- Application
- Custom analytics software
Inside the dashboard
Reduced excerptFENYX / ANALYTICS MAX
Cockpit
Key metrics
First Party · HubSpot
Business impact at a glance
Total leads
24from 1,200 sessions · 2.0%In HubSpot
186 without a CRM linkQualified
—Qualification unavailableKeyword.com · Excerpt
Keyword overview
| Keyword / location | Rank | Volume |
|---|---|---|
| BüromöbelankaufBerlin · Desktop | 2 | 720 |
| BüroauflösungHamburg · Desktop | 5 | 390 |
| BüroplanungBerlin · Desktop | 8 | 170 |
| Büromöbel mietenMünchen · Desktop | 12 | 140 |
Volume: monthly searches · — = unavailable
First Party
Channels → leads
- Organic Search
- 8leads
- Paid Search
- 10leads
- Direct
- 4leads
- Other
- 2leads
24 leads in total
01 / The brief
The entire dashboard.Not just individual charts.
FENYX supports businesses with offices and work environments. Its analytics dashboard brings different data sources into one workspace. The design challenge: make complexity accessible without hiding important distinctions.
- 01
The overview
Cockpit
Metrics, rankings and channels provide a starting point. Details remain one step away.
- 02
The connections
Keywords & Leads · Journeys · Content
Search terms, enquiries, pages and visitor journeys can be examined from different perspectives.
- 03
The detail
Acquisition · Experience · System
Campaigns, user experience and data quality each have their own workspace.
02 / The design
Clarity comesfrom the decisions.
Orientation first. Then detail.
A clear hierarchy of metric, context and detailed view. Not every piece of information needs to compete for attention at once.
Meaning stays visible.
A ranking is not an enquiry. A CRM link is not a qualification. Labels, sources and states keep these differences understandable.
One system across every view.
Consistent tables, filters and metrics. Light and dark themes. A shared design that provides orientation across many modules.
03 / The result
One interface.Many perspectives.
A coherently designed analytics dashboard, from the cockpit to domain-specific detailed views.
This case presents the concept and design of the analytics dashboard. The demo makes selected details interactive; it does not reproduce the entire client application.