01
Your product knowledge
Existing copy, images, and data sheets.
Review accuracy, reorder content, and make it understandable. Useful downloads are deliberately mapped.
FOOKE · design sprint · concept phase
FOOKE.Three directions fora new presence.
How can a complex machine portfolio feel clear and distinctive? For FOOKE, we created three browser-based directions as a basis for a decision, not a launched relaunch.
FOOKE · original concept view
Completed design sprint · concept phase
Technical strength, made visible.
For FOOKE, competitive analysis led to three browser-based design directions. A product finder, technical depth, and different image treatments made the next presence tangible.
One concept view is shown here. A design sprint clarifies the direction; the complete build and launch are further project stages.
FOOKE: contribution and result01Assets worth keeping
Getting better does not mean replacing everything.
The fictional WERK example illustrates how product knowledge, downloads and enquiry paths can carry into a new website.
THE SAME PRODUCT KNOWLEDGEExisting → new presence
WERK · new design
WERK.Machinery for what you have in mind.
MILLING SYSTEMS / 01
Gantry milling
Large parts. For your application.
Understand the applicationSchematic product illustration
03
Enquiry: gantry milling
Describe your workpiece and intended machining. The “Gantry milling” product context carries into the enquiry.
Product context retained · no sending in this demo02
Reachable pages
URLs, relevant content, and search signals.
Inventory them first, then retain or redirect to matching destinations. Content and URL migration includes technical SEO foundations; changes are documented and checked.
03
Working journeys
Forms, content editing, and integrations.
Carry forward capable functions. Clarify technical dependencies before rebuilding, not during the switch.
A new logo or colour alone is not a redesign. What matters is whether visitors can better find the offer, evidence, and next steps.
02Without lost journeys
An existing link must not become a dead end.
Search results, bookmarks, and referrals should still reach the matching content. We map existing and new destinations and verify the switch before visitors experience it.
SAVED
/machines
A link your visitors already know.301
/products/gantry-milling
The saved link stays the same./products/gantry-milling
WERK.New website
THE MATCHING PRODUCT
Gantry milling
Application. Details. Enquiry.
Applications, technical information, and the product enquiry remain accessible together.
The existing link reaches the matching new content.
Example · no customer data · no real website switched
Check approval yourself: what happens with a wrong destination?
An existing link. A checked destination.
01 · Map the URL
Existing linkExisting product overview
/machines
The switch
Local simulationThe example rules are met.
Product destination, content, and enquiry journey are confirmed.A matching product destination, approved content, and a confirmed enquiry journey. You can now trigger the switch in this demo.
State in this demo
Existing website remains active
/machinesExistingexisting product page
Before launch: document the version, URL rules, and ownership.The fallback is deliberately operable here. In a project, the version, URL rules, and ownership are documented before launch.
Example · no customer data. Local rules, no live checks.Example · no customer data. This demo evaluates local rules, not a real website or an actual form delivery.
Your team: Approve content and its subject-matter accuracy.
Cognatio: Check technology, redirects, and agreed journeys.
Together: Record timing, ownership, and the fallback.
Back to the FOOKE project
Three distinct answers to the same brief.
Cinema
A dark cinematic direction with a product finder.
Editorial
A light product portfolio with an FSW monitoring mock.
Industrial
A blueprint grid with a technical spec explorer.
The documented project is the completed concept phase. The supplementary demos above do not extend the evidenced project scope.