Lona Pilates Club · Frankfurt
A redesign forLona Pilates Club.
Lona Pilates Club is a reformer Pilates studio in Frankfurt’s Ostend. We redesigned and built the studio’s website: classes, studio, prices and locations, with the schedule and shop straight from the studio’s booking system.
See prices and memberships
Redesign · website · booking journeysConcept, design & development: Patrick Hofbauer
CONTEXT & BRIEF
More than a workout. The site had to show it.
The brief.
The studio has an attitude of its own and a sentence for it: more than a workout, a place where strength and connection meet. The new site had to show that attitude and still lead quickly to where people book.
And booking had to happen where people decide: on the site itself, not on someone else’s page behind it.
Our solution.
The home page shows the attitude, the classes and the studio, and leads to the schedule, which comes straight from the studio’s booking system. Booking happens on the site.
Classes, studio, prices, contact and FAQ have pages of their own, and each is one click from the schedule.
PRICES AND MEMBERSHIPS
Passes and memberships, right on the page.
The prices page embeds the studio’s shop: passes, memberships and gift cards are bought where they are read, in the booking system the studio already uses.
Two cities, one presence.
Frankfurt and Berlin can be chosen. Berlin shows what is coming and leads to the waitlist.
German and English.
Every page in both languages, German by default, English one click away.
A newsletter without a second tool.
Newsletter sign-up runs through the same booking system as the schedule and the shop.
Website redesign