Milou’s Choice · online shop
Online shop forMilou’s Choice.
Milou’s Choice sells supplementary feed for dogs. We designed and built the brand’s online shop: product pages, an advisor, a knowledge section, newsletter and reviews, all on Shopify.
See a product page
Online shop · Shopify · custom sectionsConcept, design & development: Patrick Hofbauer
CONTEXT & BRIEF
A new brand. A shop that explains before it sells.
The brief.
Milou’s Choice is a young brand with a few products and one question for every visitor: what does my dog need? The shop had to answer it before anyone adds to the basket.
So the brief was not a ready-made theme but a shop with its own design, running on Shopify and maintained by the brand itself.
Our solution.
We built around sixty custom sections: for product pages, ingredients, dosing, comparison, the bundle and the magazine. The team puts new pages together from them in Shopify, and the layout holds.
A knowledge section, a guide and the ingredients answer the questions before buying, each on pages of their own that the team extends itself.
THE PRODUCT PAGE
Understand first, then order.
The product page covers effect, ingredients and dosing in the order dog owners ask. On a phone the buy bar stays in view while reading, so the next step is never far away.
An advisor for the choice.
A few short questions about the dog lead to the right product.
Newsletter with confirmation.
Sign-up with a confirmation email, then exactly one welcome email with a code.
Reviews with approval.
Customers review through a form of its own with bot protection. Nothing is published until the team approves it.
Company website